What Makes The Best Travel Blog

Travel blogs are of great help when it comes to planning a vacation. They have a touch of professionalism in all the details they provide yet they have an informal and personal feel in the experiences they share. However, not all travel blogs are worth reading. A few only have rehashed content making them very shallow guides.

There are certain characteristics that make the best travel blog. We’ve listed the features of the top-rated ones so that you can use them to make your pick.

1. Engaging Content –
It appears to be the obvious; however, it is a tough criterion to fulfill. The content should be creative, informative and original. It should also be different. If your blog offers the same content that other blogs and travel websites have to offer, they will move on. Content should be on various topics namely travel tips, travel experiences, news and travel technology.

2. Up-To-Date –
The tourism industry is time-sensitive and as such the information tends to change periodically. Hence, it is important that review the information listed on your website from time to time and update it to match the latest changes. It includes information on pricing, visiting hours, programs offered at tourist sites and the likes. Make sure you verify the information that you post on your blog. Not only this, great blogs are those that add fresh content regularly.

3. A Bunch of Links –
Whether they are links to airline booking sites, hotel websites or comparison sites, it is very convenient to have them embedded in the text. Readers can get more travel related information by simply clicking on a link.

4. Photos and Videos –
Media files like photos and videos support your content; they are what complete your blog. Photographs of travel destinations, culinary delights and personal sneak-peeks give readers an opportunity to plan their vacation based on your experiences. It also attracts them to read to the end of your blog.

5. Reader Generated Content –
Including a section wherein readers can contribute their two pence on travel tips and insider insights will also earn your blog more readers. This is because the real shared experiences of other fellow travelers add a touch of originality to your blog.

6. Maps –
In addition to the discussion forums and photo albums, a few destination maps are always a welcome addition. Maps are a must when one goes travelling and it is a better if they can print and use them offline. You can also integrate it will Google Maps so that travelers can plot their trip on the map.

7. A Good Blog Design –
In the bid to create an attractive and engaging design, we often end up with extremely gaudy and complicated blog templates and designs. Choose an eye-catching, simple design, but don’t make it too complex.

8. Easy-to-Use Interface –
It should feature an intuitive interface. There should be too many instructions to follow and pop ups to get through before they get to read what they want.

9. Mobile Compatibility –
We live in an age of smartphones and hence it is important that most travel blogs and websites be optimized for mobile platforms. If your blog does not load on mobile devices such as smartphones and tablets there is a likelihood readers won’t revisit.

Where Can You Find the Best Travel Holiday Deals?

Booking your holiday is one of the biggest decisions you will make all year, so you should consider carefully where the best place is to book travel holiday deals, as this can save you a lot of money!

Most people are now booking their package holidays online, as the bigger tour operators such as Thomas Cook, Direct Holidays, and Virgin holidays all offer exclusive, extra discounts when you book online. This makes commercial sense for tour operators as they cut out the staff costs as their websites can offer prices and availability as well as reviews and even videos of selected hotels.

However, there are still some advantages if you are booking with your local travel agent. Firstly, you have that personal touch that websites can’t offer and your travel agent may also be an expert as they have visited many destinations and can offer advice based on your needs.

Travel agents are often sent on educational visits so they can get a feel for holiday resorts and hotels and can pass on their feedback to customers to help inform them before booking their holiday.

Another advantage when booking with your travel agent locally is that you can pop in and make regular payments to your holiday. Many older people still don’t use their credit cards online so they prefer this option.

However, despite these plus points there is one big factor when you are deciding on the best holiday deal and that’s the price! Booking your package holiday online can save you up to 10% and if we assume the average holiday spend is about £2000 then you are saving £200!

Booking holidays online is becoming more popular and the main reason is simply the lower prices available.

The Origin and History of Explainer Videos

A concept based marketing tool that is an explainer video is very well known to all. Any brand without having at least one explainer video is like having a delightful biryani without the raita, it just doesn’t make the mark. According to the reports, only 12 percent of online businesses do not own an explainer video. It is evident that they are quite popular and a lot of these videos have made an impactful presence. But when and how did they come into existence? There is a lot to learn and know about these interactive videos. They have an origin story of their own and a very interesting one too!

Journey From PowerPoint To YouTube

The revival of “storytelling blended with PowerPoint presentation”, which is now known as explainer videos, were not discovered in the moment of ‘Eureka!’ but were a natural progression. It was in the 1990s when PowerPoint started to emerge as the best “explaining tool” and became an offering of one of its kind. Just around this time, we observed an internet boom, where YouTube made its first appearance. People started raving about the idea of watching stories rather than listening or reading them. People found it to be a simpler but engaging platform, as watching a one minute video was easier when compared to reading a lengthy document. They introduced the concept of “what-to” and “how-to” videos, where people could find tutorials and learn about new things at just a click away.

The kick-starters of such videos were the dynamic duo of Common Craft, who came up with the idea of using hands, markers and paper cut-outs to tell a story, with the camera pointing to the whiteboard on the floor. What started as a Travel Video Blog soon turned into learning based platform. “RSS in Plain English” was their first tutorial video, which was uploaded on 23 Apr 2007. It gained astonishing popularity! Soon, they started getting requests from various companies for making custom videos. Their second client was Google and they produced a video “Google Docs in Plain English” for them. Common Craft was leading the way in making such videos. They hit gold when they made a video explaining how Twitter works. It was so good that Twitter posted it on their homepage!

The Formula That Transpired Into Marketing Mantra

It took over one and a half year and millions of view after the first tutorial video, that the term “Explainer Video” was coined. The phrase became so popular that it was at the tip of every marketer’s tongue and it was then that it was no more limited to an internet trend. It became a prerequisite for any business. It was such a rage that all the companies started creating a website and posting these videos on their websites.

The concept started becoming an integral part of every company’s marketing strategy, many businesses started creating these videos in-house and their success stories were also shaped with these explainer videos. The best explainer video story was that of Groupon when they posted a similar video on their website and soon their sales picked up. The impact was such that it made Groupon a billion dollar company that it is today.

Future Of Explainer Videos

Since then the concepts have evolved and requirements have become more stringent, making the explainer videos perfect for a profitable business model. Even the outlook and the key focus have shifted, in today’s time, every explainer video starts with a strong script. Moreover, the emphasis these days has shifted to the “core message” rather than visuals. Marketers have realized that flashy visuals with no story won’t add much value to their brand.

All this put in a blend with a pinch of “innovation”, make for the perfect strategy and ensuring an invariable growth. The future has a lot to offer, with the digital transformation happening today, they can go up on various platforms and through various mediums. Currently, trending variations of these videos are – animated explainer videos, infographics, interactive videos and many more…

The best explainer video companies are leveraging from this ever-evolving trend, as it has become essential to take professional help when animation companies are crafting their own engaging models to perfection. People are opting more and more for such creative indulgences and the future is as digital as it gets.